ILTM unveiled their latest research, Decoding the Luxury Traveller's Mindset: Spotlight China, during the ILTM Asia Pacific Opening Forum, held at the Ritz Carlton Millenia Singapore on Monday, June 19, 2023.
This is the 3rd Edition of ILTM's much anticipated research series ‘BUZZ vs. REALITY’ which has the simple mission of separating ‘fact from fiction’ when it comes to luxury travel trends.
The past three years have seen the travel industry confronted by unique and unprecedented challenges, giving way to predictions, opinions, and forecasts. And as China moves out of a prolonged period of lockdown, the travel industry needs to understand which trends are being reflected and which are mere speculation.
In response, ILTM has collaborated with affluent research specialist Altiant to deliver this new report focusing on the behaviours of Wealthy Chinese travellers.
As well as providing actionable insights, the research provides a deep dive into HNW Chinese travellers, their intentions towards travel, their (new) expectations related to luxury travel experiences, and their use of travel agents.
The report is a unique and reliable barometer of luxury sentiment and is vital reading for luxury travel professionals who want to understand the mindset of the luxury Chinese traveller today.