You will leave ILTM Africa with more contacts, more opportunities, and more insights than you can imagine. But while appointments will always be the heart of our show, ILTM Africa is also all about making those lasting memories.
ILTM Africa events are so much more than matchmaking. Special bonds and memories are made as the unforgettable events promise to excite. Start the week with an idea and end it with a celebration!
10 & 11 April 2026
JEEP Tours welcomes Buyers at their hotels for an adventurous start to ILTM Africa transporting buyers to the Norval Foundation, where three days of pre-scheduled meetings with luxury exhibitors from across the continent will ignite new connections and inspire fresh business opportunities.
Hosted Buyers only: Sponsored by JEEP
10 & 11 April 2026
Cape Side Car Adventures collects Buyers from their hotels to kick off ILTM Africa. The journey leads them to the Norval Foundation for three days filled with pre-arranged meetings, showcasing luxury exhibitors from across the continent
Hosted Buyers only: Sponsored by Cape Side Cars
Friday, 10 April 2026 - Norval Foundation
Today, we kick off another exciting year at ILTM Africa by welcoming all attendees to our official welcome forum. We are honoured to welcome back Ondela Mlandu, an acclaimed media and communications specialist, as Master of Ceremonies. Ondela will succinctly highlight key industry insights from our annual State of the Industry report, setting the tone for the show. To add a touch of surprise, guests will also be greeted by the beautiful Isibane se Afrika choir.
Hosted Buyers, Exhibitors & Media: Sponsored by Norval Foundation & NVD
Friday, 10 April 2026
Discover the journey of South African diamonds – from mine to masterpiece. Savour the richness of Pinotage, our proudly South African wine. Indulge in the decadence of African chocolate. Relive history through the lens of Mark Peters, the journalist-photographer who captured Madiba’s first steps to freedom. This intimate evening brings together special speakers, invited guests, and true South African stories – moments that honour our past and celebrate our future. Guests will leave with a new appreciation for the soul of Africa and a token piece of jewellery as a keepsake of their unforgettable
Sponsored by Diamond Works
Friday, 10 April 2026
Reverie Social Table plays host to an intimate, invitation-only media gathering designed for journalists seeking truly original African narratives. The event centers on connecting the media with travel specialists and local businesses whose stories are poised to transform the continent's narrative. It offers a unique opportunity to explore tales of women leading innovative enterprises, entrepreneurs pioneering new conservation methods, and creators reshaping African travel. Attendees will gain privileged access to one-of-a-kind stories, influential people, and groundbreaking products that remain under the radar of mainstream media.
Sponsored by Reverie Social Table
Saturday, 11 April 2026
Explore how the expectations of high-value travellers are evolving — and what this means for wine tourism. Panellists from wineries, luxury travel brands, and marketing agencies unpack how data, design, and personalisation are reshaping guest journeys.
Sponsored by The Wine Tourism Conference
Saturday, 11 April 2026
Join us for an unforgettable evening at SPYCED Restaurant in Cape Town during ILTM Africa 2026. Experience the vibrant spirit of Africa with drumming, dinner, and dancing that showcase the continent’s rich cultural tapestry and flavoursome cuisine. Enjoy an ambiance enriched by the energy of Cape Town's iconic Bo-Kaap and its Cape Malay heritage, where visitors are encouraged to dress in bright, vivid colours that reflect the local vibrancy. This unique celebration offers ILTM Africa buyers and exhibitors not just a meal, but a memorable night of cultural connection and joyous festivity.
Sponsored by SPYCED
Sunday, 12 April 2026
Join us for a final lunch at Grub & Vine, located at The Norval. Known for its innovative approach to dining, Grub & Vine offers a curated menu crafted by a celebrated chef who infuses local flavors with global techniques. Nestled in a stylish venue that captures the essence of Cape Town’s dynamic culinary scene, this lunch promises a memorable experience of exceptional cuisine, vibrant ambiance, and picturesque surroundings perfect for connecting with fellow attendees.
Sponsored by Grub & Vine
Sunday, 12 April 2026
Wrap up an inspiring three-day journey of meetings and networking at the historic Steenberg Hotel. Founded in 1682, this legendary venue effortlessly marries centuries-old charm with the refined conveniences of the present day. As the day turns to night, enjoy an exquisite selection of world-class wines and gourmet cuisine, all within a breathtaking setting that reflects both tradition and modern luxury.
Sponsored by Steenberg Hotel
A targeted training session designed to offer key insights into Africa as a destination, preparing buyers with the essential knowledge they'll need for three days of meetings. They will discover important information about the continent’s unique offerings, learn how to effectively market its diverse products, and gain a better understanding of the logistics and details that make Africa a standout destination.
Get ready to elevate selling strategies and identify new opportunities on the African continent.
Reimagining Luxury Travel in Africa
This transformative conversation repositions Africa at the forefront of global luxury travel. Discover how personalised storytelling, ultra-curated itineraries, sensory design, integrated wellness escapes, and purpose-driven luxury are shaping a new era that not only delights travellers but also uplifts local communities.
Gain insights into the evolution of luxury from mere products to deep emotions, the drivers behind longer stays and higher spending, and Africa’s unique competitive strengths in culture, nature, gastronomy, heritage, and design.
Join us for an immersive, visually engaging, and future-focused session that illustrates why the business of luxury travel in Africa is set to be the next game changer.
Luxury Tourism in Transition: Redefining the Modern Wine Traveller
Explore how the expectations of high-value travellers are evolving — and what this means for wine tourism. Panellists from wineries, luxury travel brands, and marketing agencies unpack how data, design, and personalisation are reshaping guest journeys.