2027 Programme of Events 

A targeted training session designed to offer key insights into Africa as a destination, preparing buyers with the essential knowledge they'll need for three days of meetings. They will discover important information about the continent's unique offerings, learn how to effectively market its diverse products, and gain a better understanding of the logistics and details that make Africa a standout destination.

Get ready to elevate selling strategies and identify new opportunities on the African continent.

In luxury hospitality, the businesses that win aren't always the ones with the best product — they're the ones people remember, and the ones who stay useful long after the first conversation. Richard Walton draws on 25+ years of building and scaling travel and hospitality businesses to unpack how to be genuinely memorable in a room full of excellence, how to sell in a way that feels like service rather than pressure, and how to nurture relationships with value so you're the first call when the business is real. Practical, immediately usable, and relevant to both sides of the table — those selling the experience and those buying it.

Africa is the Next Luxury Frontier

Luxury today is defined by authenticity, culture, and meaningful experiences. Grace explores why Africa is emerging as the premier luxury destination and how collaboration and innovation can position the continent as a global leader in luxury tourism.