Shimansky Jewellers will be adding sparkle to Africa’s leading luxury travel event, ILTM Africa, which takes place from 2-4 April 2020 at the stunning Kirstenbosch National Botanical Gardens in Cape Town. Shimansky will be sponsoring the Welcome Cocktail Party on 2 April, with the theme ‘ICONIC Moments’ and helping wrap up the glamorous market with a Closing Cocktail Party on 4 April.
The Shimansky brand is synonymous with world-leading designs, the impeccable, ethical provenance of its hand-selected stones and iconic diamond and Tanzanite jewellery. Patented Shimansky designs include Millennium®, South Africa’s most sought-after diamond engagement ring; the breathtaking Evolym®, highlighting the stones with 360-degree exposure to light; Brilliant 10®, which offers up to 25% more ‘sparkle’ than any other diamond cut in the world; My Girl®, the world’s first square-cut diamond with a diamond-shaped table, and the only internationally-patented diamond cut to originate from South Africa; Eight Hearts®, a 57-facet round brilliant cut diamond which displays unprecedented fire and brilliance after being shaped by only a select group of diamond polishers and stunningly-beautiful ‘Ayanda® – The Queen of Tanzanite’ items that showcase the unique beauty of the only truly home-grown gem from Africa.
Megan Oberholzer, Portfolio Director: Travel, Tourism & Sports Portfolio at Reed Exhibitions, says that the partnership with Africa’s leading luxury jewellery brand is a natural fit a premium event like #ILTMAfrica20. “ILTM Africa is all about showcasing the continent’s most premium travel experiences to the global market, and Shimansky is a brand that tells the story of the beauty of Africa with its timeless designs and exquisite precious stones,” she says. “We’re delighted to partner with them to bookend ILTM Africa with welcoming and closing events that will reflect the beauty and luxury of Africa”.
Shimansky Founder & CEO Yair Shimansky says that showcasing the best of Africa is at the heart of the brand. “The metals and precious stones which are the hallmarks of every Shimansky jewellery item – along with the design and craftsmanship responsible for bringing the pieces to life – are all drawn from Africa,” he says. “We’re proud to showcase the best of the continent, in association with ILTM Africa”.