ILTM - The Year of Health and Wellness

20 Nov 2018

ILTM 2018 marks the launch of a year of Health and Wellness for 2019 with headline speakers in Cannes to include Dan Buettner: founder of Blue Zone (where people live the longest, healthiest lives) Hotspots, founding board member of the Global Wellness Summit: Anna Bjurstam and renowned osteopath and health advisor to Chanel, Julien Paccaud.

Speaker Dan Buettner will point out, "finding your purpose" as the single most effective shortcut to health and wellbeing. He will go on to say that the quest for self-actualisation – or in other words, wellness – is forecast to be a “mega-trend” in the global luxury travel economy.

For decades, the luxury travel industry has been talking about the healing nature of travel and its influence on the psyche, giving perspective where it may have worn away, and giving the ultimate luxuries of ‘time’ and ‘space’ in which to relax, reflect and refocus. It was said that travel is the antidote to the digitised 21st century as it allows travellers to engage and connect.

Today’s travel brands are at the epicentre of an exciting new eco system: no other industry is better placed to capture this explosion of need. The wellness industry today is worth an estimated $4.2tn dollars, of which “wellness tourism” currently equates to $639bn. Wellness tourism is also growing twice as quickly as tourism expenditure in general, with an annual growth of 14%.

Alison Gilmore, ILTM's Portfolio Director commented:

ILTM’s Year of Health and Wellness is the year when yesterday’s focus on experiential experiences and transformative travel settle into a wider, more permanent focus on enhanced quality of life and optimum wellbeing. ILTM launches research and gathers a community of wellness experts that all draw the same conclusion; in the future, all travel is wellness travel, every trip is expected to enhance the physical, mental and social wellbeing of the traveller, transformation is the very promise of travel, and today’s travel brands are the solution to one of the biggest problems of our age. The future travel economy is based on a lifelong, personal and emotional quest for longevity, where travel is the short cut to the end goal of wellness."

This year, ILTM will provide practical advice for travel brands about how to bridge the gap between promise and delivery as well as opportunities for travel advisors to immerse themselves in the world luxury consumers now inhabit.

Ms Gilmore concludes:

"It’s time to take the first step into the future, where hotel brands not only provide a break from the pressures of modern life, but design experiences where the journey undertaken is a journey into oneself, and where travel and travel brands partner with the traveller to prevent disease, improve health, enhance quality of life and bring a person to increasingly optimum levels of wellbeing.

ILTM will be the largest ILTM yet - 1800 exhibitors from 109 countries including 103 new Main Stand Holders, as well as 1800 buyers - 40% of whom will also be new - and more networking opportunities than ever before. These include two new dedicated sessions – ILTM VOGA (Vogue Yoga) Power Hours sponsored by PROUD Experiences – and taking place at the Gare Maritime, adjacent to the Palais on Tuesday and Wednesday from 6pm.

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ILTM Global Forum - Speaker Biographies

1. Anna Bjurstam, Founding Board Member of the Global Wellness Summit

Considered one of the world’s leading wellness pioneers, Anna is a founding board member of the Global Wellness Summit, Corporate Council Member of Harvard University Department of Environmental Health, and in co-chairing the Global Wellness Institute’s “Wellness Communities”, is bringing together stakeholders with interests in residential communities and holistic health. Together with her hands-on expertise, through in-depth studies in everything from fitness, yoga, meditation and healing together with a Master Degree of Science in Finance, she is considered to be one of the leaders and pioneers in the wellness industry.

In her talk, Anna will provide a succinct overview of wellness and its application in the luxury travel industry.

2. Dan Buettner, Founder of Blue Zones

Dan Buettner is an explorer, National Geographic Fellow, award-winning journalist and producer, and New York Times bestselling author. He discovered the five places in the world – dubbed Blue Zones™ – where people live the longest, healthiest lives. His articles about these places in The New York Times Magazine and National Geographic are two of the most popular for both publications. Buettner now works in partnership with municipal governments, large employers, and health insurance companies to implement Blue Zones Projects in communities, workplaces, and universities, dramatically improving the health of over 5 million Americans to date.

In his talk, Dan will share how you can bring Blue Zones to your own business or brand, including the likes of hotel rooms, restaurant menus or travel itineraries.

3. Julien Paccaud, Founder of Ecologie du corps

When Julien was French national Barefoot Water Ski Champion in 1992, he discovered the power of Osteopathy as an athlete. With his own clinic in Neuilly sur seine, Paccaud helps athletes with their performance, including European tour pro golfers, polo players, and water skiers. His company Ecologie du Corps (Body Ecology) helps people understand how they can efficiently stay in great shape – both in body and mind. By using the science of posturology, he is able to change the awareness of your posture at work. He is a health advisor for Chanel where he is in charge of their health prevention campaign.

In his talk, Empower Your Posture and Mind, Julien will explore how you can maximise your posture and bring more energy to your life.

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