Condé Nast Luxury Conference

  • Condé Nast Luxury Conference

    The Nature of Luxury

    Speaking of Africa and luxury in the same breath would have seemed unimaginable even at the new millennium. But in the last two decades, both the continent itself and the world’s perception of high-end goods have changed dramatically. The two apparently opposite worlds have grown closer – completely naturally.

    "Nature is the essence of luxury today, which is why we have named the fifth CNI Luxury Conference, “The Nature of Luxury”. I have often talked about the power of human hands, and sewing, dyeing, and embroidery. What the West celebrates as essential skills for the highest levels of couture have been part of daily life for centuries across the countries of Africa. The most dramatic change in Africa is the sheer size of its population, 60 per cent of which is under age 30. In Nigeria alone, there are almost more weddings each year than there are in the whole of Europe – with each guest buying multiple outfits for the many ceremonies involved.

    “The Nature of Luxury” is a bold attempt to dream the not-so-impossible dream: To make clothes, accessories, and jewellery that promote the protection of our planet; to meld age-old traditional talent with a digital future. And, above all, for the luxury industry to continue to grow in a changing world – with a focus on contemporary values and a belief that invention is essential. Do come and join us in Cape Town on the 10th and 11th of April 2019, when a panel of speakers from the international fashion and tech industries, together with African experts and entrepreneurs will share their insights on luxury in our ever-changing world.

    With the theme of “The Nature of Luxury,” the event programme will explore sustainable luxury and conscious consumerism, as well as what “luxury” really means to consumers, and how brands can maintain their relevance in a constantly changing marketplace.

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