HIGH END NORTH AMERICAN OUTBOUND TRAVELLERS CHOOSE SOUTHERN EUROPE WHILE MEXICAN TRAVELLERS GO WEST

13 Jul 2017


ILTM Americas 2017 exhibitors reflect the latest findings from the European Travel Commission Report

25 – 28 September 2017, Riviera Maya, Mexico

www.iltm.com/americas


The 6th edition of ILTM Americas at Riviera Maya, Mexico (25 – 28 September 2017) will showcase some of the most significant brands from the European luxury travel landscape, reflecting the markets of interest to North American outbound travellers according to the latest European Travel Commission quarterly report.1


ILTM Americas exhibitors are given the opportunity to meet with over 300 hand picked front-line buyers and agents from Mexico, Canada and the US in mutually matched, 15 minute, business-generating appointments throughout the event.


The European Travel Commission report shows that Europe is very much in demand for these buoyant outbound markets with 27 million US outbound travellers choosing this region, particularly Southern and Central European destinations such as Italy and Croatia. The same can be said of Canada – from a total of 34 million Canadian outbound travellers, 5 million set their sights particularly on Southern Europe. Up to 75% of agents hosted at ILTM Americas 2017 are from these regions.


As for the Mexican market, Western Europe (Austria, Germany, Netherlands and Switzerland) has attracted 1.5 million from a total of 22 million travellers, with the region registering the highest growth with an average of 5.1%.


European exhibitors at ILTM Americas include LVMH Cheval Blanc, The Set Hotels, Boscolo Hotels as well as London private members club Dukes London, The Curtain, The Corinthia Hotel London and The London EDITION; Amsterdam’s Pulitzer; Switzerland’s Clinique la Prairie, Beau-Rivage Palace, The Dolder Grand and luxury boutique hotel Ultima Gstaad; Domaine de Murtoli, The Royal Monceau – Raffles Paris, La Reserve Paris and Hotel Royal – Evian Resort in France; Kempinski’s Hotel Vier Jahreszeiten in Germany and Spain’s Hacienda Zorita Wine Hotel & Spa and SHA Wellness.


ILTM Americas Exhibition Director Simon Mayle comments: “We are delighted to welcome such a strong line-up of European luxury travel specialists at this year’s ILTM Americas. The event puts the very best luxury travel brands face to face with the most productive North American and Mexican buyers and the potential for strong new business leads is immense.”


For further information, please contact simon.mayle@reedexpo.co.uk or follow @iltm_events or #ILTM.


1Source: European Tourism in 2017: Trends & Prospects, Quarterly Report (Q2/2017)


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