ILTM Africa to enhance sense of luxury in 2019

05 Sep 2018


In preparation for ILTM Africa in 2019, Reed Exhibitions is pleased to announce significant changes to its leading luxury travel exhibition to be held in the host city of Cape Town, Western Cape, from 10-12 April 2019.


A fresh design and decor concept, engineered by a| Create for décor, has been revealed for ILTM Africa that is set to showcase the luxury travel options within the continent, speaking to the unique set of experiences available to travellers looking to explore Africa.


Carol Weaving, Managing Director of Reed Exhibitions, introduces the new ILTM Africa Lux Loyalty programme to launch for the 2019 exhibition.
Image 1: Carol Weaving, Managing Director of Reed Exhibitions, introduces the new ILTM Africa Lux Loyalty programme to launch for the 2019 exhibition.


Speaking on the changes to ILTM Africa that exhibitors and buyers can expect in 2019, Megan Oberholzer, Portfolio General Manager - Travel, Tourism & Sports at Reed Exhibitions, said: "The new ILTM Africa design concept will build even more excitement ahead of the event in 2019. These design changes will be accompanied by various new side events and networking opportunities that will give guests a true luxurious experience at the 2019 show!"


The launch of the new look and feel for ILTM Africa, held at the exclusive Zeitz MOCAA Level 6 venue in Cape Town, was a celebration of some of the finer things South Africa has to offer. This included wines sponsored by Jordan Wines from Stellenbosch, the entertaining mimicry of creative performance and mime artist Parola Bianca, and the chance to meet Francois Joubert, a renowned performer and singer from Johannesburg.


ILTM Africa 2019 promises to bring the lux back into luxury with a new look and feel moving forward.
Image 2: ILTM Africa 2019 promises to bring the lux back into luxury with a new look and feel moving forward.


In addition to the innovative new design concept for ILTM Africa, exhibitors will now also be privy to exclusive luxury travel experiences at special rates through the ILTM LUX Loyalty programme launched at the same event this week.


"Limited to ILTM Africa clientele only, the ILTM LUX Loyalty Club invites our handpicked Buyers and Exhibitors to experience luxury at special rates. Born from our desire to link the industry across the continents, the ILTM LUX Loyalty Club offers our elite customers with the opportunity to enjoy products first-hand through all of the 5 senses. The ILTM Lux Loyalty Club gives us the chance to say thank you for partnering with us on our journey, it offers a link of longevity and it paves the pathway for partnerships," concludes Oberholzer.


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